A place for vertical, long-form, personalised content. That reimagines the standard 16:9 viewing experience format and flips it on its head. To launch the new channel, our approach was to make a virtue of vertical in communications. To prove how even the best content gets even better in 9:16. That smaller is indeed better.

I created the motion branding which worked across all media. Including the typography in motion, logo animation, intros, end cards, and more. Overseeing and leading the motion aspect of the digital production for each execution and format.