Louis Vuitton
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Louis Vuitton asked me to help define and build its sports platform, which became Victory Travels in Louis Vuitton. I shaped it strategically and creatively, and developed assets built to hold consistency while allowing room to flex as the platform evolves.
Creative Director / Consultant, 2024
While certain details remain confidential, once we had established ‘Victory Travels in Louis Vuitton’ as the brand’s line and sports platform, our next step was to define a consistent identity that was cohesive and versatile.
With a clear platform and the right tools in place, LV was equipped to expand its presence in sport and move with consistency into new categories.
