Queens of Pop
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Queens of Pop is a festival that combines today’s most brilliant artists with mind-blowing venues. Conquering castles and gardens in the peak of Swedish summer.
I crafted the visual identity, leading creative direction, art direction, and concept development. From large-scale visuals to the website, the visual language was integrated to scale across offline, online, and physical spaces, seamlessly blending the identity into castles, gardens, and beyond.
Creative Direction / Art Direction
Together with the talented illustrator Minji Moon, we created an artwork as the foundation for our visual language. It evolved and took shape through collaborations with architects, designers, photographers, and artists.
Zara Larsson
Icona Pop
Rhys
Janice
Anna Ternheim
Lova
Alma
Molly Sandén
Julia Adams
Sarah Klang
A unique illustration was created to portray each music artist. They were used as cards on the website, in a range of social assets, re-shared by the artists on their own social channels and spread around as installations around the festival area.
