S7
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From the moon to Mars, for decades, humanity has sent out rovers to explore the places we couldn’t. But for most people, the real undiscovered planet is our own. To encourage people to explore the best planet we know, we created Earth7 – a planetary rover destined for Earth.
I did art direction and motion direction for the campaign and experience, shaping the visual language across all media. I also worked on the interactive design for the experience, collaborating with developers and vendors to ensure it not only looked great but also worked flawlessly on launch day.The project won a Red Dot Award in Spatial Communication
Art Direction / Motion Direction / Design, 2016
I researched both vintage and modern HUD designs for aircraft to understand how pilots interact with interfaces while operating complex machines.
Since our interactive experience would be entirely new to our 'pilots', I had to design intuitive instruments that guided and supported them through the experience. I did prototypes through animation and collaborated closely with the engineering and robotics team to ensure everything worked smoothly
