Nike
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The Awaken The Phantom campaign unleashed upon the world a mysterious character called ‘The Phantom’ - a demonic football freak capable of wreaking havoc on all those who cross its path.
I created and led the motion language for the social and digital assets while overseeing several media formats. It came to life across a content ecosystem of 760 creative assets.
Motion Direction / Motion Design / Design, 2018
Each asset was designed to bring the Phantom’s menacing character to life in the most powerful way, based on the environment where a young footballer (our core audience) would experience it. From YouTube, Instagram, Cinema, Whatsapp, pitches and perimeter boards and even digital OOH in Chicken shops in London, The Phantom haunted our core audience.
We also created a helpline for all those poor defenders and goalkeepers humiliated on the pitch by players wearing the Nike Phantom VSN boot.
“Overcome your fear of the Phantom today, call 0-0800-PHANTOMS (00800-74268667).”
