Nike
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‘Just Do It: Caster Semenya’ celebrates the tenacious spirit and strength of the athlete who is breaking down barriers and writing her own story.
My contributions included motion direction, motion design, as well as design.
Motion Direction / Motion Design / Design, 2018
We teased the launch of the campaign with a bold typographic approach on Nike and Caster’s social channels stating ‘I AM CASTER, I AM FASTER’ and a double-page print in South Africa’s largest Sunday Newspaper.
